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Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity

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dc.contributor.author Szmigin, Isabelle T.
dc.contributor.author O'Loughlin, Deirdre M.
dc.contributor.author McEachern, Morven
dc.contributor.author Karantinou, Kalipso
dc.contributor.author Barbosa, Belem
dc.contributor.author Lamprinakos, Grigorios
dc.contributor.author Fernández-Moya, María Eugenia
dc.date.accessioned 2020-07-27T14:33:34Z
dc.date.available 2020-07-27T14:33:34Z
dc.date.issued 2020
dc.identifier.uri http://hdl.handle.net/10344/9047
dc.description peer-reviewed en_US
dc.description.abstract Purpose In the context of European consumers’ experiences of austerity, this study aims to advance current resilience theory in marketing through developing persistent resilience from a context of austerity influenced consumption. Design/methodology/approach Following an interpretivist approach, thirty-eight face to face, in-depth interviews were conducted with European consumers from Ireland, UK, Spain, Portugal, Italy and Greece who were affected in some way by the global financial crisis. Findings Building upon limited conceptual and empirical investigations in social geography, our analysis identifies the themes of persistent stressors and temporal orientation as constants, alongside day-to-day coping, relating and pragmatism, consumer adjustment, repertoires of resistance and transformation as key elements of persistent resilience within the consumption context of austerity. Research limitations/implications Our study addresses the limited theoretical and empirical focus on persistent resilience and austerity and directly contributes to consumer behaviour and marketing theory in understanding persistent resilience and its implications. Practical Implications Changes to behaviours as a result of persistent resilience included reducing and stopping consumption, discount shopping, alternative consumption in the form of growing or making and mindful consumption through wastage reduction and re-use. Social Implications Our study highlights the significant social impact of austerity while also identifying positive outcomes for social relations among family, friends and the wider community. Originality/value This study develops and extends Golubchikov’s (2011) conceptual theory of persistent resilience through analysis of European consumer responses to austerity, identifying key consumption characteristics relevant for marketing theory and practice en_US
dc.language.iso eng en_US
dc.publisher Emerald Publishing en_US
dc.relation.ispartofseries European Journal of Marketing;
dc.relation.uri https://doi.org/10.1108/EJM-04-2018-0253
dc.rights This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://ulir.ul.ie. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited en_US
dc.subject persistent resilience en_US
dc.subject austerity en_US
dc.subject financial crisis en_US
dc.subject European consumers en_US
dc.subject coping strategies en_US
dc.title Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.date.updated 2020-07-27T14:24:29Z
dc.identifier.doi 10.1108/EJM-04-2018-0253
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 2958878
dc.internal.copyrightchecked Yes
dc.identifier.journaltitle European Journal Of Marketing
dc.description.status peer-reviewed


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