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Changing role of women in the Irish society: an overview of the female consumer

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dc.contributor.author Sheehan, Aisling
dc.contributor.author Berkery, Elaine C.
dc.contributor.author Lichrou, Maria
dc.date.accessioned 2020-07-21T10:24:28Z
dc.date.available 2020-07-21T10:24:28Z
dc.date.issued 2017
dc.identifier.uri http://hdl.handle.net/10344/9020
dc.description peer-reviewed en_US
dc.description.abstract The changing role of women in the Irish society has attracted significant attention within the sociology literature; however, there has been little discussion within the field of marketing. This paper aimed to synthesise existing research and literature in the area to outline the key changes in the role of women in the Irish society since the 1920s, highlighting the impact of such changes on consumer behaviour patterns in Ireland. It specifically focused on key landmarks in the transformation of women in the Irish society, including the participation of women in the labour force, Ireland’s economic growth since the mid-1990s and the current economic recession. These changes provide the backdrop for the emergence of female consumer patterns in Ireland, which were then discussed under the following themes: changing attitudes towards family life, representations of women in the media and the recession. en_US
dc.language.iso eng en_US
dc.publisher De Gruyter Open en_US
dc.relation.ispartofseries Irish Journal of Management;36 (3), pp. 163-171
dc.subject female consumer en_US
dc.subject consumer behaviour en_US
dc.subject Irish society en_US
dc.title Changing role of women in the Irish society: an overview of the female consumer en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.date.updated 2020-07-21T09:21:08Z
dc.description.version PUBLISHED
dc.identifier.doi 10.1515/ijm-2017-0017
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 2853668
dc.internal.copyrightchecked Yes
dc.identifier.journaltitle Irish Journal Of Management
dc.description.status peer-reviewed


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