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Using personas to exploit environmental attitudes and behaviour in sustainable product design

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dc.contributor.author Carey, Margaret
dc.contributor.author White, Eoin J.
dc.contributor.author McMahon, Muireann
dc.contributor.author O'Sullivan, Leonard
dc.date.accessioned 2019-04-25T08:59:35Z
dc.date.issued 2019
dc.identifier.issn 0003-6870
dc.identifier.uri http://hdl.handle.net/10344/7786
dc.description peer-reviewed en_US
dc.description.abstract The aim of this research was to study the relationship between user sustainable design attitudes versus behaviour, and to develop and test environmental personas as design tools. Current approaches towards environmentally sustainable design are primarily focused on capturing the environmentally conscious and pro-environmental consumers, or changing the attitude and behaviour of the anti-environmental consumer. In a survey of 521 consumers, environmental attitude was a poor predictor of environmental behaviour. A series of interviews was performed with different profiles of environmentally orientated users to assess their environmental attitudes and behaviour. The survey and interview data were used to develop four personas, one for each of the environmental attitude and behaviour types based on data from the consumer survey. A case study performed with university design students found that concepts generated by groups using environmentally orientated personas scored higher on environmental sustainability versus those generated by groups using an image board. This study illustrates how user-centred design approaches could be used to embed sustainable design in products by exploiting consumer environmental behaviour to overcome different attitudes and behaviour. en_US
dc.language.iso eng en_US
dc.publisher Elsevier en_US
dc.relation.ispartofseries Applied Ergonomics;78, pp. 97-109
dc.relation.uri http://dx.doi.org/10.1016/j.apergo.2019.02.005
dc.rights This is the author’s version of a work that was accepted for publication in Applied Ergonomics. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Applied Ergonomics, 2019, 78, pp. 97-109, https://doi.org/10.1016/j.apergo.2019.02.005 en_US
dc.subject user centred design en_US
dc.subject personas en_US
dc.subject sustainability en_US
dc.subject design en_US
dc.subject environmental en_US
dc.title Using personas to exploit environmental attitudes and behaviour in sustainable product design en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.date.updated 2019-04-25T07:54:18Z
dc.description.version ACCEPTED
dc.identifier.doi 10.1016/j.apergo.2019.02.005
dc.date.embargoEndDate 2021-03-01
dc.embargo.terms 2021-03-01 en_US
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 2899182
dc.internal.copyrightchecked Yes
dc.identifier.journaltitle Applied Ergonomics
dc.description.status peer-reviewed


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