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Design-driven entrepreneurship - An interview with four designer-founders

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Show simple item record Ryan, Martin Vaugh, Trevor (Maynooth University, Department of Design Innovation) 2019-01-29T12:22:59Z 2019-01-29T12:22:59Z 2018
dc.description non-peer-reviewed en_US
dc.description.abstract Four Irish Designers are blazing a trail in business with a design approach as their competitive advantage. In this article, Martin Ryan and Trevor Vaugh hear from the co-founders of Izzy Wheels, Turbo-spoke and Connect the Dots as they share the story of their early success and the underlying insights driving breakthrough in their markets. With start-up failure rates of up to 90%, it is clear that current approaches to growing new ventures is not delivering sufficient returns. This article introduces a potentially important missing element - Design. While passion, rigour and talent are essential traits in entrepreneurs, the most important success factor is the identification of a real problem and the creativity to navigate it towards success. This is the foundation of a design approach.
dc.language.iso eng en_US
dc.publisher ITERATIONS en_US
dc.relation.ispartofseries ITERATIONS;07
dc.subject Design-driven entreprenurship en_US
dc.subject design Innovation en_US
dc.title Design-driven entrepreneurship - An interview with four designer-founders en_US
dc.type info:eu-repo/semantics/contributionToPeriodical en_US
dc.type.supercollection all_ul_research en_US
dc.identifier.doi 10.31880/10344/7524
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US

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