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‘Greenwashing’ tobacco products through ecological and social/equity labelling: a potential threat to tobacco control

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Show simple item record Houghton, Frank Houghton, Frank O'Doherty, Diane McInerney, Derek Duncan, Bruce 2019-01-08T18:57:13Z 2019-01-08T18:57:13Z 2018
dc.description peer-reviewed en_US
dc.description.abstract There has been significant growth in ecological/environmental labelling of products and services internationally in recent years. Such efforts have become an integral element of the marketing strategies used by many firms. Concerns have been raised, however, that for some companies, this is little more than ‘greenwashing’, i.e. a cynical attempt to boost sales without any meaningful underlying sensitivity or change, in practice. Given the extremely negative track record of the global tobacco industry (Big Tobacco), it is essential that health policy makers and anti-smoking campaigners closely monitor this industry’s attempts to exploit both growing environmental concerns among consumers and gaps in legislation. Although there is relatively strong legislation in some countries, to prohibit suggestions that cigarettes may be environment friendly, a further tightening of legislation is required. en_US
dc.language.iso eng en_US
dc.publisher EU European Publishing en_US
dc.relation.ispartofseries Tobacco Prevention & Cessation;4 (November) 37
dc.subject tobacco en_US
dc.subject greenwashing en_US
dc.subject ecological labelling en_US
dc.subject environment en_US
dc.subject advertising en_US
dc.subject marketing en_US
dc.title ‘Greenwashing’ tobacco products through ecological and social/equity labelling: a potential threat to tobacco control en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.identifier.doi 10.18332/tpc/99674
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US

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