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Getting the right design or getting the design right: an observation of 18 industry projects progressing through a structured design thinking process

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dc.contributor.author Vaugh, Trevor (Maynooth University, Department of Design Innovation)
dc.contributor.author Ryan, Martin (Department of Design innovation / Maynooth University)
dc.date.accessioned 2017-06-28T09:07:06Z
dc.date.available 2017-06-28T09:07:06Z
dc.date.issued 2015
dc.identifier.uri http://hdl.handle.net/10344/5862
dc.description peer-reviewed en_US
dc.description.abstract Harvard business professor Theodore Levitt once said “People don’t want to buy a quarter-inch drill, they want to buy a quarterinch hole” This quote, often used by design thinking promoters, re-prioritises human needs in place of traditional market data. This has the effect of repositioning design thinking from ‘supplying a solution’ for a defined problem to ‘serving a need’ to an open ended problem. Here, design thinking takes the role of a strategic driver at the front end of innovation processes. By this emphasis design offers its full potential, where one can identify a problems root cause and work towards ‘the right design’. en_US
dc.language.iso eng en_US
dc.publisher ITERATIONS en_US
dc.relation.ispartofseries ITERATIONS;01, pp. 14-21
dc.relation.uri http://iterations.ie/
dc.subject design thinking en_US
dc.title Getting the right design or getting the design right: an observation of 18 industry projects progressing through a structured design thinking process en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.identifier.doi http://dx.doi.org/10.31880/10344/5862
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US


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