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Food and beverage cues in children's television programmes: the influence of programme genre

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Show simple item record Scully, Paul Reid, Orlaith Macken, Alan P. Healy, Mark Saunders, Jean Leddin, Des Cullen, Walter Dunne, Colum P. O'Gorman, Clodagh S. 2016-09-06T10:37:07Z 2016-09-06T10:37:07Z 2016
dc.description peer-reviewed en_US
dc.description.abstract Objective: The link between childhood obesity and both television viewing and television advertising have previously been examined. We sought to investigate the frequency and type of food and beverage placements in children-specific television broadcasts and, in particular, differences between programme genres.Method: Content of five weekdays of children-specific television broadcasting on both UK (BBC) and Irish (RTE) television channels was summarized. Food and beverage placements were coded based on type of product, product placement, product use and characters involved. A comparison was made between different programme genres: animated, cartoon, child-specific, film, quiz, tween and young persons' programming.Results: A total of 1155 (BBC = 450; RTE = 705) cues were recorded giving a cue every 4.2 min, an average of 12.3 s/cue. The genre with most cues recorded was cartoon programming (30.8 %). For the majority of genres, cues related to sweet snacks (range 1.8-23.3 %) and sweets/candy (range 3.6-25.8 %) featured highly. Fast-food (18.0 %) and sugar-sweetened beverage (42.3 %) cues were observed in a high proportion of tween programming. Celebratory/social motivation factors (range 10-40 %) were most common across all genres while there were low proportions of cues based on reward, punishment or health-related motivating factors.Conclusions: The study provides evidence for the prominence of energy-dense/nutrient-poor foods and beverages in children's programming. Of particular interest is the high prevalence of fast-food and sugar-sweetened beverage cues associated with tween programming. These results further emphasize the need for programme makers to provide a healthier image of foods and beverages in children's television. en_US
dc.language.iso eng en_US
dc.publisher Cambridge University Press en_US
dc.relation.ispartofseries Public Health Nutrition;19 (4), pp. 616-624
dc.rights Material on these pages is copyright Cambridge University Press or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way or transmitted to others (unless explicitly stated otherwise) without the written permission of Cambridge University Press. Hypertext links to other Web locations are for the convenience of users and do not constitute any endorsement or authorisation by Cambridge University Press. en_US
dc.subject food en_US
dc.subject beverage en_US
dc.subject television en_US
dc.subject children en_US
dc.subject nutritional content en_US
dc.title Food and beverage cues in children's television programmes: the influence of programme genre en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US 2016-09-06T10:21:51Z
dc.description.version Accepted
dc.identifier.doi 10.1017/S1368980015001755
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 1634726
dc.internal.copyrightchecked Yes
dc.description.status peer-reviewed

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