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Browsing Management & Marketing by Subject "place marketing"

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Browsing Management & Marketing by Subject "place marketing"

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  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2014)
    Acknowledging that locals are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as products , the purpose of this paper is to give voice to local people . Drawing ...

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