Szmigin, Isabelle T.; O'Loughlin, Deirdre M.; McEachern, Morven; Karantinou, Kalipso; Barbosa, Belem; Lamprinakos, Grigorios; Fernández-Moya, María Eugenia
(Emerald Publishing, 2020)
Purpose
In the context of European consumers’ experiences of austerity, this study aims to advance current resilience theory in marketing through developing persistent resilience from a context of austerity influenced ...