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Browsing Management & Marketing by Author "O'Brien, Jamie"

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Browsing Management & Marketing by Author "O'Brien, Jamie"

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  • Walsh, John N.; O'Brien, Jamie (World Scientific Publishing, 2018)
    .The purpose of this paper is to investigate how information systems are used by knowledge-intensive service firms and identify their effects on client–provider interactions. The paper uses data from case studies of ...
  • Walsh, John N.; O'Brien, Jamie (World Scientific Publishing, 2017)
    The purpose of this paper is to investigate how information and communication technologies are used for service standardisation, customisation, and modularisation by knowledge-intensive service firms through the development ...
  • Walsh, John N.; O'Brien, Jamie (Emerald Publishing Ltd, 2021)
    Purpose: While service scholars see modularisation as balancing the efficiency of standardisation with the value added through customisation the relationships between these concepts are under-theorised. In addition, although ...

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