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Browsing Management & Marketing by Author "Lichrou, Maria"

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Browsing Management & Marketing by Author "Lichrou, Maria"

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  • Sheehan, Aisling; Berkery, Elaine C.; Lichrou, Maria (De Gruyter Open, 2017)
    The changing role of women in the Irish society has attracted significant attention within the sociology literature; however, there has been little discussion within the field of marketing. This paper aimed to synthesise ...
  • Lonergan, Patrick P. (University of Limerick, 2015)
    This research thesis consists of a theoretical and empirical exploration of cultural mediation. It articulates current conceptualisations while also questioning the mystified nature with which cultural intermediaries are ...
  • Costin, Yvonne; Drakopoulou Dodd, Sarah; Hynes, Briga; Lichrou, Maria (IP Publishing Ltd.,, 2013)
    There is scope for a better understanding of the development of entrepreneurial competences in students through experiential learning pedagogies by engaging them with the entrepreneurs in the entrepreneurs’ habitats. ...
  • Casey, Katherine; Lichrou, Maria; O'Malley, Lisa; Fitzpatrick, Colin (Association for Consumer Research, 2019)
    Consumer research has traditionally presented the consumption process in three stages – acquisition, consumption and disposition (de Coverly et al. 2008; Jacoby, Berning, and Dietvorst 1977) and it is assumed that consumers ...
  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2014)
    Acknowledging that locals are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as products , the purpose of this paper is to give voice to local people . Drawing ...
  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2008)
    This paper utilizes a narrative approach to critically appraise the challenges and paradoxes faced by tourism destination marketing, and the inherent weaknesses of the traditional marketing management framework to adequately ...
  • Casey, Katherine; Lichrou, Maria; FItzpatrick,Colin (EPA (Environmental Protection Agency), 2018)
    This study explored human behaviour in relation to small WEEE recycling through 26 in-depth interviews with 30 participants; observations and casual conversations at a civic amenity site and waste collection event; and ...
  • Davies, Iain; Oates, Caroline J.; Tynan, Caroline; Carrigan, Marylyn; Casey, Katherine; Heath, Teresa; Henninger, Claudia E.; Lichrou, Maria; McDonagh, Pierre; McDonald, Seonaidh; McKechnie, Sally; McLeay, Fraser; O'Malley, Lisa; Wells, Victoria (Emerald Publishing Ltd, 2020)
    Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited ...
  • Casey, Katherine; Lichrou, Maria; Fitzpatrick, Colin (Elsevier, 2019)
    Small Waste Electrical and Electronic Equipment (sWEEE) is a particularly problematic category of electronic waste. A growing body of research indicates that sWEEE tends to be either stockpiled or disposed of improperly ...
  • Casey, Katherine; Lichrou, Maria; O'Malley, Lisa (SAGE Publications, 2016)
     Approaches to enhancing sustainability have largely focused on altering individual consumption behaviors. However, this focus on the individual consumer has been recently critiqued because the behavior of individuals is ...

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