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Browsing Management & Marketing by Title

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  • Kelleher, Carol; O'Loughlin, Deirdre M.; Gummerus, Johanna (SAGE Publications, 2019)
    The predominant value discourse among scholars characterizes value cocreation as involving multiple actors at the micro-, meso-, and macrolevels in service systems. This research contributes to the knowledge of the ...
  • Gummerus, Johanna; O'Loughlin, Deirdre M.; Kelleher, Carol; Penaloza, Lisa (Elsevier, 2021)
    Building on previous actor-to-actor perspectives in service systems, this study mapped the dialectic trajectory of actor role and identity transitions in the context of family caregiving. The study employed the theoretical ...
  • Gillanders, Robert; Lyons, Roisin; van der Werff, Lisa (Springer, 2021)
    Workplace behaviours and norms are gaining increased prominence in the literature on start-up enterprises. Research attention has focused on the critical role that these behaviours and norms play in influencing start-up ...
  • Richardson, Ita; Delaney, Yvonne (IEEE Computer Society, 2010)
    For over ten years, the first author of this paper (IR) has been teaching Software Quality in the traditional fashion where students are presented with materials through lecture and tutorial format. Her experience has been ...
  • Birdthistle, Naomi (University of Jyvaskyla Finland, 2009)
    Objectives: The main aim of this paper is to examine what can be done to plan for divorce should divorce arise for members of a family business in Ireland. A number of objectives have been formulated; firstly the research ...
  • Birdthistle, Naomi; Hynes, Briga; Costin, Yvonne (Kemmy Business School, University of Limerick, 2011)
    GUESSS stands for Global University Entrepreneurial Spirit Students’ Survey and is an international research project using a geographical and temporal comparison to investigate the entrepreneurial intention and activity ...
  • Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul; Gomes, Andre; Hunter-Jones, Philippa; O'Malley, Lisa; Peters, Linda D.; Raddats, Chris; Robinson, William (Emerald, 2017)
    Purpose – The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input– output measures. The paper introduces a ...
  • O'Dwyer, Michele; Birdthistle, Naomi; Hynes, Briga; Costin, Yvonne (East Carolina University, College of Business, Department of Management, 2009)
    The acquisition of explicit and tacit knowledge by students participating in the Small Business Consulting module at the University of Limerick presents a challenge to its entrepreneurship educators. Utilising a case ...
  • Storey, Meredith (University of Limerick, 2013)
    The Sustainability Literacy Test is a means of measuring basic knowledge of sustainability. This test is used by Higher Education Institutions (HEIs) to measure overall, international and regional knowledge of topics related ...
  • Farndale, Elaine; Morley, Michael; Valverde, Mireia (Elsevier, 2019)
    The fundamental intellectual utility of talent management, coupled with its manifestations in professional practice, and how aspects of both might better be observed and under-stood, lie at the very heart of this special ...
  • Patterson, Maurice (Taylor and Francis, 2017)
    The tattoo may be considered iconic in terms of its ability to reflect and contribute to consumer culture. It encapsulates contemporary tensions between the paradigm of plasticity that has engulfed the body and skin and a ...
  • Birdthistle, Naomi (Emerald Publishing, 2006)
    The purpose of this paper is to examine the training and learning strategies adopted by family businesses in Ireland.
  • Casey, Katherine; Lichrou, Maria; Fitzpatrick, Colin (Elsevier, 2019)
    Small Waste Electrical and Electronic Equipment (sWEEE) is a particularly problematic category of electronic waste. A growing body of research indicates that sWEEE tends to be either stockpiled or disposed of improperly ...
  • Birdthistle, Naomi; Fleming, Patricia (National University of Ireland, Galway, Galway Ireland., 2007)
    A review of the entrepreneurship and small business literature indicates that little to no research has examined family businesses in Ireland in terms of their structure and composition, the management of the family business, ...
  • Casey, Katherine; Lichrou, Maria; O'Malley, Lisa (SAGE Publications, 2016)
     Approaches to enhancing sustainability have largely focused on altering individual consumption behaviors. However, this focus on the individual consumer has been recently critiqued because the behavior of individuals is ...
  • Gunnigle, Patrick; Collings, David G.; Morley, Michael; McAvinue, Catherine; O'Callaghan, Anne; Shore, Deirdre (Irish Academy of Management, 2003)
    US-owned multinational corporations (MNCs) are dominant actors in the world economy and are particularly significant in the Irish context. This paper profiles US foreign direct investment (FDI) in Ireland, focusing ...
  • Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Lee, NIck (Springer, 2021)
    Net Promoter Score (NPS) has been widely adopted by managers as a measure of customer mindset and predictor of sales growth. Over time, practitioners have evolved the use of NPS from its original purpose as a transaction-based ...
  • Walsh, John N.; Rísquez, Angélica (Elsevier, 2020)
    Flipped classrooms are becoming increasingly popular, particularly when teaching non-native speaking students. Existing research has largely focused on examining academic performance and students’ perceptions of the learning ...
  • Buckley, Patrick (University of Limerick, 2011)
    Organisations have always faced the challenge of making decisions in the context of large, dynamic, complex environments. The information technology revolution has increased by several orders of magnitude the information ...
  • Costin, Yvonne; O'Brien, Michael P.; Slattery, Darina M. (International Journal of Teaching and Learning in Higher Education, 2018)
    Entrepreneurs need to develop a range of skills to be successful, including skills in decision making, risk management, problem solving, communication, and teamwork. Games and simulations are increasingly being used in ...

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