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Linguistic fetish: the sociolinguistics of visual multilingualism

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dc.contributor.author Kelly-Holmes, Helen
dc.date.accessioned 2015-04-02T16:28:38Z
dc.date.available 2015-04-02T16:28:38Z
dc.date.issued 2014
dc.identifier.uri http://hdl.handle.net/10344/4400
dc.description peer-reviewed en_US
dc.description.abstract Linguistic fetish refers to the phenomenon of using languages for symbolic (fetishised) rather than utility (instrumental-communicative) purposes in commercial texts. In such a context, form takes precedence over content, which may or may not be relevant to, or understood by, the target audience. In this chapter, building on and extending my previous work in this area (Kelly-Holmes 2010, 2005, 2000), I explore linguistic fetishization as a sociolinguistic practice, using a range of examples from a variety of media and contexts. The chapter starts by examining current thinking on visual multilingualism in sociolinguistics, before moving on to examine the commodification of such visual language in contemporary consumer culture using the notion of linguistic fetish. I then go on to examine three cases of linguistic fetish in visual multilingualism – the foreign language visual; the minority language visual; and visual English – and attempt an assessment of their sociolinguistic implications. en_US
dc.language.iso eng en_US
dc.publisher Walter de Gruyter en_US
dc.relation.ispartofseries Visual Communication, Machin, David (ed);pt. 2, chapter 5, pp. 135-
dc.relation.uri http://www.degruyter.com/search?q1=Linguistic+fetish%3A+The+sociolinguistics+of+visual+multilingualism%27&searchBtn=Search
dc.subject linguistic fetish en_US
dc.title Linguistic fetish: the sociolinguistics of visual multilingualism en_US
dc.type info:eu-repo/semantics/bookPart en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.date.updated 2015-03-31T15:23:27Z
dc.description.version ACCEPTED
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 1564624
dc.internal.copyrightchecked Yes
dc.description.status Peer reviewed


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