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On the marketing Implications of place narratives

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Show simple item record Lichrou, Maria O'Malley, Lisa Patterson, Maurice 2014-12-18T12:20:47Z 2014
dc.description peer-reviewed en_US
dc.description.abstract Acknowledging that locals are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as products , the purpose of this paper is to give voice to local people . Drawing on local narratives of Santorini, Greece, we call attention to places as culturally significant and discursively produced and consumed. Local narratives provide multiple meanings constructed around the diverse and contested experiences of living and making a living in a place. Our analysis employs the metaphors of harsh beauty , service business and home to capture these perspectives. The paper has implications for the development of generative metaphors of place and local within place marketing and contributes to the dialogue over the continued relevance of our discipline to the public sphere. en_US
dc.language.iso eng en_US
dc.publisher Taylor & Francis en_US
dc.relation.ispartofseries Journal of Strategic Marketing;30, (9-10), pp. 832-856
dc.rights "This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the Journal of Strategic Marketing 2014© Taylor & Francis], available online at: en_US
dc.subject tourism en_US
dc.subject narrative en_US
dc.subject place marketing en_US
dc.title On the marketing Implications of place narratives en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US 2014-12-09T15:02:23Z
dc.description.version ACCEPTED 2015-12-30 2015-12-30
dc.embargo.terms 2015-12-30 en_US
dc.rights.accessrights info:eu-repo/semantics/embargoedAccess en_US
dc.internal.rssid 1559325
dc.internal.rssid 2697693
dc.internal.copyrightchecked Yes
dc.description.status peer-reviewed

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