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Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations

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dc.contributor.author Lichrou, Maria
dc.contributor.author O'Malley, Lisa
dc.contributor.author Patterson, Maurice
dc.date.accessioned 2014-12-18T12:01:56Z
dc.date.available 2014-12-18T12:01:56Z
dc.date.issued 2008
dc.identifier.uri http://hdl.handle.net/10344/4206
dc.description peer-reviewed en_US
dc.description.abstract This paper utilizes a narrative approach to critically appraise the challenges and paradoxes faced by tourism destination marketing, and the inherent weaknesses of the traditional marketing management framework to adequately address them. In so doing, the treatment of place as a set of attributes is contrasted with its conceptualisation as a set of meanings. In perceiving place as a set of meanings, the focus of attention shifts to a number of different issues, such as the role of culture and symbolic meanings in the construction and experience of place and the contested “realities” involved in the making of a tourism destination. en_US
dc.language.iso eng en_US
dc.publisher Taylor & Francis en_US
dc.relation.ispartofseries Journal of Strategic Marketing;16 (1), pp. 27-39
dc.relation.uri http://dx.doi.org/10.1080/09652540701794429
dc.rights "This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the Journal of Strategic Marketing 2008 © Taylor & Francis], available online at: http://www.tandfonline.com/ http://dx.doi.org/10.1080/09652540701794429 en_US
dc.subject tourism destination en_US
dc.subject narrative en_US
dc.subject social construction of place en_US
dc.title Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.date.updated 2014-12-11T13:32:56Z
dc.description.version Accepted
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 1132259
dc.internal.copyrightchecked Yes
dc.description.status peer-reviewed


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