University of Limerick Institutional Repository

Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations

DSpace Repository

Show simple item record Lichrou, Maria O'Malley, Lisa Patterson, Maurice 2014-12-18T12:01:56Z 2014-12-18T12:01:56Z 2008
dc.description peer-reviewed en_US
dc.description.abstract This paper utilizes a narrative approach to critically appraise the challenges and paradoxes faced by tourism destination marketing, and the inherent weaknesses of the traditional marketing management framework to adequately address them. In so doing, the treatment of place as a set of attributes is contrasted with its conceptualisation as a set of meanings. In perceiving place as a set of meanings, the focus of attention shifts to a number of different issues, such as the role of culture and symbolic meanings in the construction and experience of place and the contested “realities” involved in the making of a tourism destination. en_US
dc.language.iso eng en_US
dc.publisher Taylor & Francis en_US
dc.relation.ispartofseries Journal of Strategic Marketing;16 (1), pp. 27-39
dc.rights "This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the Journal of Strategic Marketing 2008 © Taylor & Francis], available online at: en_US
dc.subject tourism destination en_US
dc.subject narrative en_US
dc.subject social construction of place en_US
dc.title Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US 2014-12-11T13:32:56Z
dc.description.version Accepted
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 1132259
dc.internal.copyrightchecked Yes
dc.description.status peer-reviewed

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search ULIR


My Account