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Value creation in the cloud: understanding business model factors affecting value of cloud computing

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dc.contributor.author Morgan, Lorraine
dc.contributor.author Conboy, Kieran
dc.date.accessioned 2014-03-10T09:17:21Z
dc.date.available 2014-03-10T09:17:21Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/10344/3724
dc.description peer-reviewed en_US
dc.description.abstract Despite the rapid emergence of cloud technology, its prevalence and accessibility to all types of organizations and its potential to predominantly shift competitive landscapes by providing a new platform for creating and delivering business value, empirical research on the business value of cloud computing, and in particular how service providers create value for their customers, is quite limited. Of what little research exists to date, most focuses on technical issues. This paper aims to address this research gap by exploring how cloud technologies are used to create business value and identifying factors that may impact the realization of business value. Drawing on four case studies that considers the perspective of both service provider and customer, this study takes a more comprehensive perspective of the business model concept in examining business value than has been done to date in the cloud domain, thus contributing to the limited literature surrounding the area. en_US
dc.language.iso eng en_US
dc.publisher Association for Information Systems en_US
dc.relation.ispartofseries 9th Americas Conference on Information Systems (AMCIS 2013);
dc.rights Value creation in the cloud: understanding business model factors affecting value of cloud computing, Lorraine Morgan & Kieran Conboy, © 2013. Used with permission from Association for Information Systems, Atlanta, GA: 404-413-7444: www.aisnet.org. All rights reserved en_US
dc.subject cloud computing en_US
dc.subject business model en_US
dc.subject value creation en_US
dc.title Value creation in the cloud: understanding business model factors affecting value of cloud computing en_US
dc.type info:eu-repo/semantics/conferenceObject en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.contributor.sponsor SFI en_US
dc.relation.projectid 10/CE/I1855 en_US
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US


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