Browsing Departments Arts, Humanities and Social Sciences by Subject "marketing"

Now showing items 1-4 of 4

Rethinking the macro–micro relationship: some insights from the marketing domain

Kelly-Holmes, Helen (Walter de Gruyter, 2010)

A common concern, and indeed a major driver, of new, multilayered approaches to studying linguistic diversity seems to be a desire to problematize and reframe the notion of a macro–micro hierarchy. In this article, I ...
Spectacular language and creative marketing in a Singapore tailor shop

Hult, Francis M.; Kelly-Holmes, Helen (Taylor and Francis, 2018)

A tailor shop located in Singapore’s Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on ...
Spectacular language and creative marketing in a Singapore tailor shop

Hult, Francis M.; Kelly-Holmes, Helen (Taylor and Francis Ltd, 2019)

A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the ...
'Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites

Kelly-Holmes, Helen (Oxford University Press, 2013)

The Irish language can be seen as a privileged minoritized language; as something that is both central and peripheral to everyday life in Ireland. The designated Irish-speaking/bilingual Gaeltacht regions illustrate well ...

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