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Browsing Departments Arts, Humanities and Social Sciences by Subject "linguistic fetish"

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Browsing Departments Arts, Humanities and Social Sciences by Subject "linguistic fetish"

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  • Kelly-Holmes, Helen (Walter de Gruyter, 2014)
    Linguistic fetish refers to the phenomenon of using languages for symbolic (fetishised) rather than utility (instrumental-communicative) purposes in commercial texts. In such a context, form takes precedence over content, ...

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