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Browsing Departments Kemmy Business School by Subject "narrative"

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Browsing Departments Kemmy Business School by Subject "narrative"

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  • Costin, Yvonne; Drakopoulou Dodd, Sarah; Hynes, Briga; Lichrou, Maria (IP Publishing Ltd.,, 2013)
    There is scope for a better understanding of the development of entrepreneurial competences in students through experiential learning pedagogies by engaging them with the entrepreneurs in the entrepreneurs’ habitats. ...
  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2014)
    Acknowledging that locals are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as products , the purpose of this paper is to give voice to local people . Drawing ...
  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2008)
    This paper utilizes a narrative approach to critically appraise the challenges and paradoxes faced by tourism destination marketing, and the inherent weaknesses of the traditional marketing management framework to adequately ...

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