University of Limerick Institutional Repository

Browsing Departments Kemmy Business School by Subject "macromarketing"

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Browsing Departments Kemmy Business School by Subject "macromarketing"

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  • Casey, Katherine; Lichrou, Maria; O'Malley, Lisa (SAGE Publications, 2016)
     Approaches to enhancing sustainability have largely focused on altering individual consumption behaviors. However, this focus on the individual consumer has been recently critiqued because the behavior of individuals is ...

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