University of Limerick Institutional Repository

Browsing Departments Kemmy Business School by Subject "image"

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Browsing Departments Kemmy Business School by Subject "image"

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  • McGuire, David; Cross, Chrisstine; Murphy, Claire (Sage, 2007)
    The problem and the solution. Media perceptions of human resource development (HRD) matter. Corporate identity works in the context of corporate mission, corporate visual image, and corporate reputation.These are applied ...

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