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Browsing Departments Kemmy Business School by Author "Patterson, Maurice"

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Browsing Departments Kemmy Business School by Author "Patterson, Maurice"

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  • Lynch, Leonie Therese (Univesity of Limerick, 2016)
    This study examines visual literacy and its key components - visual language, visual perception, visual thinking, visual learning and visual communication within the context of consumer culture. While visual literacy is ...
  • Larsen, Gretchen; Patterson, Maurice; Markham, Lucy (Wiley and Sons Ltd, 2014)
    In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management ...
  • Lonergan, Patrick P. (University of Limerick, 2015)
    This research thesis consists of a theoretical and empirical exploration of cultural mediation. It articulates current conceptualisations while also questioning the mystified nature with which cultural intermediaries are ...
  • Murphy, Stephen; Patterson, Maurice; O'Malley, Lisa (SAGE Publications, 2018)
    Although the skilful body has been ever-present in research accounts of consumption experiences, no sustained attention has been given to the acquisition of skills necessary for successful engagement with those experiences. ...
  • Murphy, Stephen (University of Limerick, 2016)
    This thesis begins by introducing the concept of experience and delineating its place within the discourses of marketing. To reach a more holistic appreciation of high-speed motorcycling, I situate this study within the ...
  • Kapoor, Kapoor; Patterson, Maurice; O'Malley, Lisa (Taylor and Francis Ltd, 2018)
    This study explores the consumption of dance during the identity transition of a homosexual man as a means of appreciating the role of dance in identity management. The account explicates how consumption of a transcendental ...
  • Patterson, Maurice; Larsen, Gretchen (SAGE Publications, 2018)
    In seeking to orient consumer research towards the sonic, this article has three objectives. First, to chart the emergence of the ‘sonic turn’ in the social sciences and, relatedly, to register the echoes of such a turn ...
  • Lonergan, Patrick P.; Patterson, Maurice (Emerald, 2018)
    Purpose – This paper aims to elucidate how cultural intermediaries shape the subjectivity of other marketplace actors in fashion, thus preserving the illusio underpinning this field of cultural production. Design/meth ...
  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2014)
    Acknowledging that locals are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as products , the purpose of this paper is to give voice to local people . Drawing ...
  • Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice (Taylor & Francis, 2008)
    This paper utilizes a narrative approach to critically appraise the challenges and paradoxes faced by tourism destination marketing, and the inherent weaknesses of the traditional marketing management framework to adequately ...
  • O'Leary, Killian; Patterson, Maurice; O'Malley, Lisa (Taylor and Francis Ltd, 2018)
    Consumer research has offered a multitude of understandings of space. While these insights have contributed both to absolute and relativistic appreciations, the discourse has tended more often towards absolute representations. ...
  • Patterson, Maurice (Taylor and Francis, 2017)
    The tattoo may be considered iconic in terms of its ability to reflect and contribute to consumer culture. It encapsulates contemporary tensions between the paradigm of plasticity that has engulfed the body and skin and a ...
  • Nash, Catriona; O'Malley, Lisa; Patterson, Maurice (Emerald, 2018)
    Purpose – This paper aims to understand the relationship between family togetherness and consumption. This is important given the inherent tension permeating discourses of family consumption and a lack of a critical ...

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