University of Limerick Institutional Repository

Browsing Departments Kemmy Business School by Subject "B2B customer experience"

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Browsing Departments Kemmy Business School by Subject "B2B customer experience"

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  • Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul; Gomes, Andre; Hunter-Jones, Philippa; O'Malley, Lisa; Peters, Linda D.; Raddats, Chris; Robinson, William (Emerald, 2017)
    Purpose – The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input– output measures. The paper introduces a ...

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