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Reviving the milk man: consumers’ evaluations of circular reusable packaging offers

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dc.contributor.author Magnier, Lise
dc.contributor.author Gil-Pérez, Ignacio
dc.date.accessioned 2021-06-17T13:45:26Z
dc.date.available 2021-06-17T13:45:26Z
dc.date.issued 2021
dc.identifier.uri http://hdl.handle.net/10344/10227
dc.description non-peer-reviewed en_US
dc.description.abstract The question of prolonging the lifetime of food packages before they are disposed of has largely been overlooked. Yet, reusing packaging could bring interesting environmental benefits. In this research, we take a consumer perspective and test whether returnable packaging for fast-moving consumer goods (FMCG) has the potential to be adopted by consumers. The results of two experimental studies show that evaluations of returnable packaging are generally positive. Consumers perceive returnable packages as much more eco-friendly than their disposable counterparts, and the product inside as more qualitative even though the tested products were sensitive (i.e. yoghurt and ice cream). In addition, they are more likely to recommend a product sold in a returnable packaging and high environmentally concerned individuals are more likely to repurchase it. However, when signs of usage resulting from multiple uses were introduced on the returnable packaging, attitudes were generally less positive and individuals were also less likely to recommend and repurchase the product. These results highlight the importance of downplaying the negative effects of signs of usage in the design of returnable packaging. en_US
dc.language.iso eng en_US
dc.relation.ispartofseries 4th PLATE 2021 Virtual Conference, 26-28 May 2021;
dc.subject packaging en_US
dc.subject reusable en_US
dc.subject returnable en_US
dc.subject consumers en_US
dc.subject evaluations en_US
dc.title Reviving the milk man: consumers’ evaluations of circular reusable packaging offers en_US
dc.type info:eu-repo/semantics/conferenceObject en_US
dc.type.supercollection all_ul_research en_US
dc.identifier.doi 10.31880/10344/10227
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US


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