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Circular market-places: exploring retail fashion circular business models, customer value and participation

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dc.contributor.author Hussain, Talia
dc.contributor.author Santamaria, Laura
dc.contributor.author Kuzmina, Ksenija
dc.date.accessioned 2021-06-16T14:52:43Z
dc.date.available 2021-06-16T14:52:43Z
dc.date.issued 2021
dc.identifier.uri http://hdl.handle.net/10344/10216
dc.description non-peer-reviewed en_US
dc.description.abstract The circular economy has been embraced by the fashion industry as a solution to pollution, overproduction and textile waste, and circular business models proposed as a way for people to access goods within a circular fashion system. Despite the pervasiveness of fashion shopping in contemporary culture, little consideration has been given to how customer value is created in a circular system, or how retail practices and customer experience design can promote or impede a circular transition. This study examines how brands and retailers are implementing circular business models, communicating the circular value proposition, and involving customers in value co-creation. Initial findings suggest that, despite public commitments, many firms are not integrating circularity into their customer-facing processes. Customer participation is necessary to realising circular value propositions, and further research is needed into how design of retail sites can promote circularity in fashion. en_US
dc.language.iso eng en_US
dc.relation.ispartofseries 4th PLATE 2021 Virtual Conference, 26-28 May 2021;
dc.subject circular economy en_US
dc.subject retail en_US
dc.subject design en_US
dc.subject customer behaviour en_US
dc.subject value creation en_US
dc.title Circular market-places: exploring retail fashion circular business models, customer value and participation en_US
dc.type info:eu-repo/semantics/conferenceObject en_US
dc.type.supercollection all_ul_research en_US
dc.identifier.doi 10.31880/10344/10216
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US


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