Business innovation for product repairability: implications for future policies

Abstract

This paper summarises recent legislative initiatives concerning repair and aims to identify the potential implications for future policies with reference to the Right to Repair and the EU’s Circular Economy Action Plan. In order to achieve this aim, it offers evidence from 21 interviews with business practitioners. These practitioners comprise experts from companies that manufacture or sell products or provide after-sales services in three product sectors – clothing, furniture, and electrical and electronic equipment. Findings from analysis of the interviews are explored to identify value creation opportunities for and challenges to business innovation through product repairability. The research also addresses the importance of contributions from and collaboration between business stakeholders (e.g. manufacturers, retailers, brands and repair service providers) and customers in achieving successful business innovation. Business support needs from government are then addressed, followed by proposals for future legislation – including a reconsideration of product standards and the introduction of financial incentives.