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The breaking bad effect: priming with an antihero increases sensation seeking

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Show simple item record Ulqinaku, Aulona Sarial-Abi, Gülen Kinsella, Elaine Louise Igou, Eric Raymond 2021-05-19T14:54:14Z 2021-05-19T14:54:14Z 2021
dc.identifier.citation Ulqinaku A.;Sarial-Abi G.;Kinsella E.L.;Igou E.R. (2020) 'The breaking bad effect: Priming with an antihero increases sensation seeking'. British Journal Of Social Psychology, . en_US
dc.identifier.issn 0144-6665
dc.description peer-reviewed en_US
dc.description.abstract Antiheroes are characters that share features with both heroes and villains, typified as selfish and rule breakers, but who end up doing something good for society. In this research, we examined how priming people with antiheroes (vs. heroes) affected their sensation seeking. We reason that antiheroes (vs. heroes) are more associated with temporally close (vs. past and future) events. Given that sensation seeking is related to being focused on the present (vs. past or future), we hypothesized that if people are primed with antiheroes (vs. heroes) they are more likely to seek sensation. Findings from a series of five experimental studies provide insights into the effect of priming with an antihero on people’s sensation seeking, providing directions for future research in psychology and practical applications in the areas of marketing strategy and consumer behaviour. en_US
dc.language.iso eng en_US
dc.publisher Wiley/British Psychological Society en_US
dc.relation.ispartofseries British Journal of Social Psychology;60, pp. 294-315
dc.rights © 2020 The British Psychological Society. This is the peer reviewed version of the following article:Ulqinaku, A., Sarial-Abi, G., Kinsella, E.L. and Igou, E.R. (2021), The breaking bad effect: Priming with an antihero increases sensation seeking. Br. J. Soc. Psychol., 60: 294-315. which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. en_US
dc.subject antiheroes en_US
dc.subject heroes en_US
dc.subject person perception en_US
dc.subject sensation seeking en_US
dc.subject temporal focus en_US
dc.title The breaking bad effect: priming with an antihero increases sensation seeking en_US
dc.type info:eu-repo/semantics/article en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US 2021-05-19T14:42:09Z
dc.description.version ACCEPTED
dc.identifier.doi 10.1111/bjso.12374
dc.rights.accessrights info:eu-repo/semantics/openAccess en_US
dc.internal.rssid 2948421
dc.internal.copyrightchecked No
dc.identifier.journaltitle British Journal Of Social Psychology
dc.description.status peer-reviewed

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