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Browsing by Subject "complex contagion"

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Browsing by Subject "complex contagion"

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  • O'Sullivan, David J.P.; O'Keeffe, Gary J.; Fennell, Peter G.; Gleeson, James P. (Frontiers Media, 2015)
    The spreading of behavior, such as the adoption of a new innovation, is influenced by the structure of social networks that interconnect the population. In the experiments of Centola [15], adoption of new behavior was shown ...