University of Limerick Institutional Repository

Browsing Faculty of Science and Engineering by Subject "online shopping"

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Browsing Faculty of Science and Engineering by Subject "online shopping"

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  • Sharkey, Ultan; Acton, Thomas; Conboy, Kieran (2012)
    This research investigates the influences of product presentation modes, decision behaviour and the consumer experience on Internet shopping. The growth of online shopping brings with it cognitive challenges for consumers ...

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