University of Limerick Institutional Repository

Browsing LERO - Project partner authors by Subject "decision behaviour"

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Browsing LERO - Project partner authors by Subject "decision behaviour"

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  • Sharkey, Ultan; Acton, Thomas; Conboy, Kieran (2012)
    This research investigates the influences of product presentation modes, decision behaviour and the consumer experience on Internet shopping. The growth of online shopping brings with it cognitive challenges for consumers ...

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