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Designing a community engagement strategy for Limerick Smarter travel using focus groups and precedent studies

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dc.contributor.advisor Cosgrove, Tom
dc.contributor.author Cullinane, Kathleen Clair
dc.date.accessioned 2012-08-24T11:17:29Z
dc.date.available 2012-08-24T11:17:29Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/10344/2485
dc.description peer-reviewed en_US
dc.description.abstract This research aims to create a rational basis for designing and implementing a plan for Limerick Smarter Travel. This plan will pay particular attention to community engagement. This research establishes a rationale for a community engagement strategy. Precedent studies also provide direct guidance for this rationale. The objective of the plan is to develop a local culture of Smarter Travel in Limerick communities using best international practice, and thereby achieving behavioural change in travel mode choice. This research looks at hard physical infrastructure and soft community based interventions, to promote lasting travel behaviour change in five pilot zones in Limerick. The literature on Smarter Travel is reviewed. Results from a comprehensive study of six international exemplar Smarter Travel Cities is reported. Current travel modes, using census data, and traveller’s mode choice criteria, using focus groups, in Limerick City are investigated and reported. However, census data only provides information on trips to work, school, and college. Focus groups were employed to investigate beliefs, attitudes, and decision criteria relating to existing travel choices in Limerick and to Smarter Travel modes. The analysis provides a rationale to allow proposals for an appropriate community engagement strategy to be formulated. Quantitative census data demonstrates significant local variation in travel behaviour in the five pilot zones. This same data allows spatial subdivision and grouping according to local travel behaviour. Qualitative focus group data show the factors motivating mode choice also vary significantly. From a travel standpoint target groups should be characterised by socio-economic, age or other status. Therefore, influencing peoples travel behaviour and encouraging change requires not just the implementation of best practice measures, but must be preceded by a nuanced spatial and behavioural research program, incorporating community engagement. Thus a “one size fits all” Smarter Travel plan would not work. en_US
dc.language.iso eng en_US
dc.publisher University of Limerick en_US
dc.subject Limerick Smarter travel en_US
dc.subject travel behaviour en_US
dc.subject infrastructure en_US
dc.subject transportation en_US
dc.title Designing a community engagement strategy for Limerick Smarter travel using focus groups and precedent studies en_US
dc.type info:eu-repo/semantics/masterThesis en_US
dc.type.supercollection all_ul_research en_US
dc.type.supercollection ul_published_reviewed en_US
dc.type.supercollection ul_theses_dissertations en_US
dc.rights.accessrights info:eu-repo/semantics/closedAccess en_US

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