University of Limerick Institutional Repository

Browsing by Subject "large enterprises"

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Browsing by Subject "large enterprises"

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  • Ledwith, Ann; Richardson, Ita; Sheehan, Anne (Emerald Group Publishing Limited, 2006)
    Purpose: The purpose of this research paper is to present a modified framework for the waves of change of new product development of McGrath. Design/methodology/approach: A qualitative study of new product development (NPD) ...

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